The Role Of SEO Copywriting In Ranking Your Website


You may have heard the word SEO by now. It has become rather a common jargon for the Internet-savvy. SEO actually stands for “search engine optimization” or “search engine optimizer.” Many companies are now hiring search engine optimizers in order to promote their website and reach out to a wider market.

Many SEO consultants offer useful and reliable services for web owners. Their services include a review and analysis of your present website contents and structure; offering technical advice on website development; content development; keyword mining and research; management of numerous online business development campaigns; and in-house SEO training.

Now let us concentrate on the content aspect of SEO. SEO copywriting is a technique of writing a text on the web page that permits the viewers and visitors to read it clearly, while targeting the requirements of search engine robots. The goal of search engine optimization copywriting is to make the website rank highly in search engines using the particular keywords. Copywriting also optimizes other on-page aspects such as Title, Description and Keywords tags, headings and alt text.

So what really is the concept behind SEO copywriting? Search engines want genuine content pages with relevant texts that are related with certain keywords. It is created for the unique purpose of attaining high rankings. When it comes to SEO copywriting, it is recommended to have around 250 viewable words per page and strategically placed keywords within the text. However, SEO copywriting works for suitable websites and suitable search terms. It is also very important that the writer knows how to avoid the deadly sins of copywriting, with keyword stuffing on top of the list. With these factors, SEO copywriting can attain great results which can direct a website to have higher rankings across many popular search engines.

A page that is successfully optimized by copywriting however, has no warranties. There may be rivals with better SEO strategies. If your website keeps on slipping in the rankings, then SEO copywriting must be redone.

Learn how SEO Copywriting and SEO Strategies can help increase the traffic to your website and thus boost your business!

Top 20 WordPress Plugins


What plugins do you use?
In this post I want to discuss WordPress plugins and narrow down which ones are essential and which of them are useful in other ways. As any self Hosted WordPress user will tell you, plugins are essential for many important parts of your blog from SEO to Statistics and a myriad of other uses. This list includes my top 20 plugins that i use regularly, at the time of writing this list I have 42 plugins and I dare say other WordPress users have a lot more; so I would love to hear about your plugins and how you rate this list.
So let’s kick off with what I use on my blog; I will start with the Essential plugins and list them in order of importance to me. Since this blog is in its infancy my recommendations may not suit everyone but I hope will help you decide which is more important to your particular blog.

1st All in one SEO I think most would agree without doubt the most important of all the plugins, once set up it is a powerful tool that sends your posts throughout the web. You can customise this plugin in various ways to fine tune your SEO campaign. (Update your keywords and phrases frequently and always check in with Google analytics to find out the latest trends)

2nd. Google XML Sitemaps — another essential element automatically generates your sitemap and notifies Google MSN and Ask.com. Set up just once and leave.

3rd. SEO Smart Links — Very useful plugin for linking your posts up throughout your blog by category or tags, great for SEO. Can be modified and tailored to suit your theme or subject. This also gives the reader more information on your blog without them having to go searching somewhere else.

4th. Psychic Search – Definitely useful for yourself and your visitor, this plugin gathers information on the top or most popular searches which are done on your blog and you have the choice to put these results in your sidebar for visibility. This is handy for gathering information which you can use to write more articles on or tighten up your SEO. *Requires Registration*

5th. W.P Thread Comment — Very useful for visitor interaction, simply put it lets commentators to your post speak to each other and reply specifically to any particular discussion.

6th. W.P Automatic Upgrade — Save yourself a lot of time and effort with this indispensable plugin, remember to always check in and upgrade all your plugins regularly. Very simple to use, it walks you through the whole upgrade process and backs up data.

7th. W.P Super Cache — A must for high traffic blogs (not quite there yet <;) and it keeps your blog running smoothly, check in to clear your cache every now and again depending on your traffic.

8th. W.P Stats — Must have an API Key to activate, great for snapshots and highlighting most read posts and pages visited on your blog.

9th. Subscribe to comments — Another great comments plugin that gives your visitor the ability to subscribe either by RSS or email and to be notified by email of follow up comments.

10. Commentluv – Parses the commentators last blog post, I think this is a must and would recommend this plugin to anybody who wants to grow their blog. Users are more likely to come back and comment more often.

11th. Akismet — Perhaps I should have put this plugin further up the list, never the less a very important spam management system. You can even call it Dusty Bin if you like <;

12th. BlogRush Click Maximizer — Increases your click through rate if you have a BlogRush widget on your blog, this might not be for everybody but is another source of traffic. (Early days for me) Needs to be Registered.

13th. DoFollow Give some link juice back to your visitors who leave comments, very simple to set up.

14. FeedBurner FeedSmith — Absolutly essential, I don’t think i need to explain much about this plugin, If your new to RSS Feeds then checkout FeedBurner.com. There are far too many options to mention in this post; check out this previous article.

15. MBP Stripe Ad — You can see this plugin in action at the top of any page on this blog. It has many options including an ad rotator with up to 10 ads at a time; you can also change the font couler or size to blend in with your WordPress theme. *Registration Required*

16th. Add to Any Subscribe Button — Lots of these available always handy and you never know somebody might actually use it (Hint_<;)

17th. Twit This adds a small twitter icon after each post, This social network micro platform is gaining huge popularity, so that’s why I have included it on my blog.

18th. Top Commentators Widget — Involving your visitors and encouraging them to post comments regularly to your articles gives them that stickiness, and hopefully brings them back to your blog more often. I am a great believer in connecting with likeminded people and like to reward input as much as I can.

19th. WWSGD (What would Seth Godin Do) Good for welcoming your visitors with your own custom message with a gentle reminder to subscribe to your RSS feed. Just started using this plugin, so I will see if I like it in the coming months, I suppose it comes down to personal preferences.

20th. Template WordPress Widget — This is just a shameless plug for a great affiliate program that I am part of at the moment, you can find out more on Template Buzz. This plugin can be set to show snapshots horizontally or vertically and with or without prices.

So that’s my top 20 WordPress Plugins; I dare say I have missed one or two so let me know which ones you would include. This list will undoubtedly change in the coming months as I streamline and configure my blog. Although this list is primarily for WordPress Plugins I also make use of other applications like Zementa and Kaalga which I am beginning to see more and more value from. Any application that helps you to be more productive is alright in my books.

Just how hard can it be to sell digital products online?


Well some of the top marketers make it look easy don’t they, but one of the main attributes to this success is just plain old hard work. It all depends on your work ethic and attitude and what methods you use. So with this in mind let’s look at some options for niche products.

Affiliate and SEO Tactics

1. First and foremost we begin by searching for the product to sell;

There are a few choices that you can use like ClickBank, Paydot.com or RegSoft, these are all loaded with thousands of digital products. Make your choice with careful consideration, for this example we want to find a more *niche* orientated product. Once you have made your choice join the affiliate program and check to see what promotional materials are available.


2. SEO (search engine optimisation)


So you have your product, next comes the SEO which is probably the most important element in the whole process. A good idea is to set the domain name to match your product with the magic word FREE; example: (yourproductforfree.com). You can see what an impact this process makes in the search page itself (Google free.com for an example). People who land on this search page are more likely to click your ad than say a sponsored one. If you look for products that *aren’t as popular* you have a better chance of ranking higher for that product with little competition. Do a bit of research on your keywords with Google keywords tool, put in your exact phrase to see what the competition is like. You will want to see low search results for your exact keywords to make your campaign more feasible.


Point to remember, make sure your product offers a free version; obviously you will make your commissions when a customer upgrades.


3. Promotion
Do email campaigns, if you don’t have a list then use a safelist. If you’re not sure what a safe list is then just Google it. Turn out some articles and posts to review the product then submit them to article directory’s'. Do a press release pointing out all of the benefits about the product. Join two or three forums and find a relevant thread that matches your product; spend a little time on generating a good signature box for your bio. Give some thought to the right identity when joining forums; try to be consistent with your brand and U.S.P (unique selling point).

It’s a good idea to use all the power and flexibility of the social networks especially the likes of StumbleUpon and Digg, but also MyBlogLog or FaceBook, look for the high traffic networks, do some research on this. At this point I would mix it up a bit and set up my own minisite to maximise exposure. If this is beyond your experience don’t worry there are plenty of free ways that you can utilise mini sites by picking the right affiliate program which can help you to set it all up. And of course a hosting account is essential.

Another great resource for your promotions is Squidoo and Hub Pages theses are especially useful, make sure you surf around your category and leave comments on other lenses and Hubs to generate links back to your product. Look for some popular Blogs like Problogger and CopyBlogger to drop some more comments; these popular blogs have huge traffic. Make good meaningful comments, don’t just leave a one liner, put some thought into it, you’d be surprised on how many bloggers click through your link if they find it interesting.

If you have some cash to spare then i would highly recommend running an ad campaign through the likes of Google Adsense or Yahoo. To give you an idea of a search page, type in *free.com* you will see some examples and variations of the word FREE in the URL and ad body content.


  • So to sum up the three main areas
  • Find your niche product
  • Research your keywords and phrases
  • Promote through multiple plarforms

It may seem a lot of hard work but the rewards can more than compensate, stick to your task and never waver, be prepared to change tactics if needed. Keep track of your responses and analyse your traffic and sales. Good luck and prosper.

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